Coles

tote bag design

The Coles tote bag design was a fantastic collaboration to be a part of. There was big scope on this project to play and conceptualise many ideas.  What we really wanted to achieve was a spontaneity and playfulness with the finished design. This was achieved by starting with pencil on paper, and later creating the design digitally and adding subtle textures through digital brushes. 

The carrots were chosen as the winning design, however I have showcased some of the other concepts, to illustrate the other fruits and veggies I was exploring.